Baidu Search Engine Optimisation

Baidu On-site Search Engine Optimisation
We work with you to analyse your website and to identify the necessary adjustments that will optimise it for the Chinese user experience. By adjusting user journeys, content and flow, we also ensure that Baidu can easily and accurately index your Chinese website for greater visibility.

Baidu Advertising - Marketing China

Our Baidu on-site SEO service spans the key aspects that you need from success. We handle it all for you – from submitting your website to Baidu through to creating optimal structures, tags, internal links and more – creating organic content that resonates with human readers as well as Baidu’s search bots and optimising every aspect of your site to maximise its search friendly nature.

Baidu Off-site Search Engine Optimisation
Link building is a highly relevant and powerful strategy for off-site SEO gains. Market Me China creates all necessary backlinks to drive targeted traffic to your website – delivering those all-important conversions.

Our seo agency china  also supports PR activity, particularly reputation management on China’s biggest search engine. To achieve this, we create and publish branded posts and articles on carefully-selected third-party platforms, optimise rankings for published content on Baidu SERPs (Search Engine Results Pages) and optimise the Baidu search bar drop-down box. This ensures that the Baidu search bar recommends your brand when Chinese customers input relevant search terms. Ask us to show you how!

Performance Tracking, Ongoing Reporting and Improvement
Performance tracking is essential to evidence your marketing success. It will measure previous activities and provide a benchmark for future goal-setting. We use Baidu Tongji (Analytics) and Baidu Ziyuan (Webmaster) tools to analyse the most up-to-date and reliable online data for your campaign. This allows us to understand trends and to continually improve your campaign performance.

Using this performance tracking data, we also provide customised weekly/monthly reports. These include data, trends and analysis for overall website traffic and trends, landing page stats, rankings for target keywords, Baidu integrated marketing performance, target Chinese audience engagement and more.

Why Baidu SEO?

With over 75% of market share and 800+ million Chinese internet users, online brands in China must succeed on Baidu – China’s largest search engine and equivalent to Google.

Baidu

Although similar in scope to Google, Baidu operates differently and is designed to target the unique behaviours of Chinese internet users. seo agency china  use results-driven techniques to deliver tailored Baidu SEO services that meet your brand’s needs and objectives – building your long-term success with Chinese SEO. We target your audience to bring your business measurable returns.

Baidu SEO Planning

 

We listen carefully to your needs and seek to understand your business and brands in detail to craft Baidu SEO plans which meet your unique objectives – and those of your Chinese target audience. From carrying out competitor research to delivering a tailored Baidu SEO strategic plan with follow-up analytics, we deliver quality outcomes.

 
 
 
Baidu SEO Planning (Search Engine Optimisation in Chinese) | Market Me China®

Baidu SEO Benefits

  • Be easily found by your Chinese target audience on Baidu via organic search
  • Improve your ranking against target Chinese keywords on Baidu
  • Improve your Baidu Ranking on China’s Google equivalent
  • Increase organic search traffic to your Chinese website
  • Achieve optimum web page indexing on Baidu for SERPs and visibility
  • Increase the volume of quality leads, enquiries and sales

Tailor-Made Baidu SEO


 

Leverage the power of Baidu SEO in a sustainable, results-driven way with our expert Baidu SEO service. seo agency china  will ensure your brand grows its visibility online, receives higher volumes of quality traffic to your Chinese digital hub and sees an upswing in conversions from Chinese customers.

China SEO: Essential SEO Service from Digital Agency • Sekkei Studio Blog

BAIDU SEO: HOW TO OPTIMIZE YOUR SITE FOR CHINA

Want to rank online in China? You’ll need to play by Baidu’s rules. As China’s leading search engine, optimizing your content for the site is critical. Here’s what you need to know about Baidu SEO.

Reaching more than 1.1 billion devices, Baidu is the king of Chinese search engines. Like Google, its name is a verb, meaning “the persistent search for the ideal”. But there are significant SEO differences between the two. And if you want to be found online, you’ll need to adapt.

Before we dive in, be aware that Baidu’s dominance has been challenged in recent years. Their market share was 87% in August 2015, but dropped to 66% by May 2019. New players Shenma and Sogou are gaining traction. Shenma is owned by e-commerce giant Alibaba. Meanwhile, Sogou powers the WeChat search function for Tencent.

Baidu-market-share-2015-2019

Market share of Chinese search engines, 2015-2019
(S
ource: StatCounter)

Chinese consumers also often skip search engines and go straight to virtual marketplaces, like Tmall and JD.com. An estimated 70% of Chinese marketers are focusing their lead generation budget on social networking sites.

As the battle for Chinese clicks intensifies, it’s important to keep an eye on the changing landscape. But Baidu should still be the cornerstone of your Chinese search strategy. Ready to get started? Here’s what you need to know about Baidu SEO.

GET GOING

1. DOMAIN NAME

Baidu puts China first. It prioritizes .cn domains, servers located in China and links from Chinese websites. For this reason, an Internet Content Provider (ICP) licence is a worthwhile investment. They’re issued by the Chinese Ministry of Industry and Information Technology. And they allow websites using domestic (Chinese) servers to operate. The website must belong to a company that’s legally registered in China though.

Although .cn domain names are consistently ranked higher on Baidu, it doesn’t have to be game over if you don’t have one. Your .com and .net websites will still be ranked if it’s accessible from and optimized for China.

We recommend: A China-hosted website is ideal, even if you have to get your paperwork in order first. The red tape around these licenses often puts companies off. But it’s worth it to secure top rankings on Baidu and increase web traffic. If you need a hand, seo agency china  team is here to help.

2. BAIDU WEBMASTER TOOLS

Baidu Webmaster Tools is the official traffic management platform for Chinese website administrators. It provides a wide variety of tools, from dead-link detecting to speed tests. The platform also offers metrics you can only get from Baidu. And a two-way communication channel between webmasters and Baidu.

We recommend: Submit your website to Baidu Webmaster Tools. This helps the Baidu spider index your content accurately. And gives you valuable tools to monitor and optimize your site’s performance. It’s only available in Chinese, but it’s free to register as a user.

3. BAIDU TRUST SYSTEM

The Baidu Trust System signals credibility to search engine users. It displays badges next to search results, to show a numbered level of trust. Badges are available for purchase from Baidu. There’s no official confirmation that they impact Baidu SEO. However, anecdotal feedback suggests they can have a big effect.

We recommend: Invest in Baidu badges to give internet users trust in your site. They can also help reduce your bounce rates, further boosting your ranking and organic click-through rates.

Baidu-Trust-Badge
Baidu Trust Badge

 

Baidu-Trust-Badges-on-SERP
Baidu Trust Badges on the SERP

GET TECHNICAL

4. MOBILE OPTIMIZATION

98% of China’s internet users are mobile. And Baidu will transcode websites that aren’t mobile-optimized. What does this mean? It will automatically change your page layout based on what Baidu considers best practice. And the transcoded pages will appear on Baidu’s domain.

We recommend: Stay in control by adding “_applicable-device_” meta tags which help Baidu better identify desktop/mobile pages and avoid transcoding. And prioritize mobile-first design.

5. STRUCTURED DATA SNIPPETS

Baidu search results pages typically contain far more structured data snippets than Google. This means that structured data is incredibly valuable when optimizing for Baidu SEO. You can submit this data through Baidu Open, which allows webmasters to create their own SERP widgets.

We recommend: Submit your structured data through Baidu Open. This is particularly important if you want to rank for rich snippets. You can only apply for a very limited number of rich snippets via Baidu Webmaster Tools.

6. JAVASCRIPT CRAWLING

Google has worked hard to improve its crawling of JavaScript and AJAX content. Baidu, on the other hand, is still struggling. In fact, Baidu’s own documentation says that JavaScript content can’t be processed.

 

We recommend: Avoid using Javascript on pages which are of key SEO importance.